PT Electronic City Indonesia Tbk Receives Anugerah Top Brand 2013

Photo-Top-Brand-2013Jakarta, 23 Juli 2013 – PT Electronic City Indonesia Tbk was represented by Ms. Anita Angeliana as Business Development Director, received the gift of Top Brand 2013 for the category Electronic Appliances Store, a ceremony conducted at Hotel Mulia, Jakarta Selatan.

Top Brand made through research by Frontier Consulting Group in 8 major cities : Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Balikpapan and Pekanbaru involving 5200 respondents. Methodology of data collection was interviews ( face to face interview ) by using a questionnaire as a data collection instrument.

Top Brand 2013 award positions based on its index value for the category of SUPERMARKET ELECTRONIC up with the Top 3 :
1 . Electronic City 33.2%
2 . Hartono Elektronik 15.9%
3 . Electronic Solution 13.5%

Top Brand Award is awarded to brands in a particular product category that meet two criteria:

  • Brands are the Top Brand Index minimum of 10%
  • Brands that according to the results of the survey are in the top three positions in its product categories.

Thank you to everyone on this achievement.

Address

Head Office :
PT Electronic City Indonesia Tbk.
Jl. Jend. Sudirman Kav 52-53 Lot 22
Sudirman Central Business District (SCBD)
Jakarta Selatan 12190 - Indonesia
Website: www.electronic-city.com

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