Jakarta, 23 Juli 2013 – PT Electronic City Indonesia Tbk was represented by Ms. Anita Angeliana as Business Development Director, received the gift of Top Brand 2013 for the category Electronic Appliances Store, a ceremony conducted at Hotel Mulia, Jakarta Selatan.
Top Brand made through research by Frontier Consulting Group in 8 major cities : Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Balikpapan and Pekanbaru involving 5200 respondents. Methodology of data collection was interviews ( face to face interview ) by using a questionnaire as a data collection instrument.
Top Brand 2013 award positions based on its index value for the category of SUPERMARKET ELECTRONIC up with the Top 3 :
1 . Electronic City 33.2%
2 . Hartono Elektronik 15.9%
3 . Electronic Solution 13.5%
Top Brand Award is awarded to brands in a particular product category that meet two criteria:
- Brands are the Top Brand Index minimum of 10%
- Brands that according to the results of the survey are in the top three positions in its product categories.
Thank you to everyone on this achievement.