Jakarta, 18 July 2014 – PT Electronic City Indonesia Tbk. is bringing home more awards in the event of Top Brand Award 2014. This year, Electronic City took home two awards for the category of Electronic Appliances Store and the category of Electronics Online Shop. On July 16, 2014, these awards were given by Marie Elka Pangestu as Minister of Tourism and Creative Economy, accompanied by Handi Irawan as Chairman of Frontier Consulting Group.
“For six consecutive years since we first achieved the award in 2009, this year Electronic City is bringing home again the prestigious award from the independent survey institution Frontier Consulting Group. Our persistance and directed strategy to always bring innovation and maintain the consistency of our brand have brought satisfactory results.” said Fery Wiraatmadja as Investor Relations Director of Commercial and Electronic City.
Fery explains his enourmous pride for Electronic City for being recognized as one of the winners of Top Brand. “With 64 Electronic City stores spread throughout Indonesia and our online store www.electronic-city.com shows an increase level of brand awareness and brand image of Electronic City in the public eye. We thank all of our loyal customers and for their trust in Electronic City. Certainly, the future will have even greater challenges and competition in the market, nonetheless we will continuing to strive to maintain Electronic City.” Said Fery.
Top Brand Award is the highest recognition for a brand, which is given to brands that managed to occupy the top of the sequence (Top) based on the results of a survey of consumers in Indonesia. This award is based by Top Brand index obtained from the results of the consumer survey in eight major cities of Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Balikpapan and Pekanbaru. The three parameters measured were the Top of the Mind Share, Top of the Market Share and Top of Commitment Share.