Electronic City Opened Another Flagship Stand-Alone Store at Alam Sutera, Tangerang- Greater Jakarta and Continues to Innovate
After monumental establishment of 1st Flagship & Biggest Stand-alone store at SCBD Jakarta in 2001 of Gross Selling Area (GSA) 4,130 m2, PT Electronic City Indonesia Tbk (IDX stock code : ECII) has committed to build and open more flagship stand-alone stores as its corporate strategic expansion. Continuing its innovation, with dual branding strategy : “Electronic City” and “Electronic City Outlet” and 3-store-formats : in-Mall, Shophouses and Stand-Alone, Electronic City has core competencies and key differentiators as electronic modern retail chain stores compared to competitors.
The 2nd stand-alone store at Bintaro Jaya- Southern Jakarta was successfully opened on October 2012 with GSA 1,990 m2, then continued by the 2nd biggest store at Alam Sutera, Tangerang – Greater Jakarta just newly opened on last December 2013 with GSA 1,532 m2 within 5,000 m2 landbank (photos attached). The Electronic City Alam Sutera has unique concept with its building 7,700 m2 consists of 3 floors with well-known chained grocery store “SuperIndo” at the 1st floor, Electronic City at 2nd floor and 3rd floor for Food and Beverages tenants and other traffic-pulling and branded tenants which create a one-stop destination place for new shopping experience. Here Electronic City provides more variety of product assortments of consumer electronics, communications and home appliances. The response from customers are very positive since the soft and grand open ing with high customer traffic and product purchases.
Beside those 3 stand-alone stores, Electronic City has acquired 3 more land-banks in strategic locations and 1 of them is under construction at very busy Sultan Agung Avenue – East Jakarta at 2,763 m2 land-bank, near upcoming and fast-growing Harapan Indah Residential Complex (photos are enclosed below).
This store is expected to open and serve customers in the middle of year 2014.
By this pace of strategic expansion, Electronic City manages to grow steadily in 2013 and coming 2014 onward as well.